Next generation audience analytics toolkit that gives you the knowledge to understand your audiences, the insight to make decisions and the tools to affect change.
Purple Seven has been working in the UK Arts sector for 16 years, analysing audience behaviour across hundreds of organisations. Our knowledge and experience of audience trends is thorough, offering an industry context to your audience data that will help you focus on the important, not just the interesting.
Fundamental to our approach is action – we believe that insight without action is a distraction.
Our Toolkit gives you everything you need to drive revenues and occupancy whilst managing your customer relationships for long term gain.
ATG’s Marketing Account Director Nicci Allt is a long-standing advocate of Purple Seven, and finds it a useful planning tool as part of the marketing toolbox: “Because Purple Seven holds such a large amount of data from audiences across the country, when we’re wanting to identify specific audiences, maybe first timers, or those who are… Read more »
Andy Boreham has been using Purple Seven for the last six years at Colston Hall, Bristol’s largest concert hall, presenting major names in music and comedy. Although he and his marketing team use it on a regular basis to monitor sales data and get customer insights, its easy-to-use dashboards and reports are also used across… Read more »
With over 40 venues across Fife to oversee and around 700 events a year to promote – ON with Fife Cultural Trust is an organisation where programming is abundant, but time is in short supply. Marketing Officer, Andrew Stewart finds Purple Seven an invaluable tool for his daily marketing practice – so much so that he… Read more »
Gabriella Lee is York Theatre Royal’s Press and Marketing Assistant, and has been using Purple Seven’s surveys for a year. They are easy to send and the results are immediate as they’re processed in real time, so Gabriella often checks the survey results at the start of each morning to get a snapshot of the… Read more »