Being data driven does not need to be onerous. Simple, measurable tweaks to key metrics can reap large rewards.
Fundamental to adopting a data-driven approach is the quality of your raw materials – the data itself.
Implementing a customer segmentation strategy does not have to be an expensive, unwieldy ‘project’.
Focussing on key audience behaviours can impact your revenues without requiring massive investment.
Everyone likes a good map, it’s a great visualisation and often provokes further questions and areas (excuse the pun) for investigation. But what practical application does understanding the geographic spread of audiences really have?
The short answer is you probably already have one, but no-one has written it down yet.