MEDIA RELEASE. For Immediate Use. 21 February 2022. UK Performing Arts Audience Survey: Dramatic transformation in audience optimism during January 2022 but most respondents still in favour of mandatory use of ‘COVID Passports’ at theatres Research from Purple Seven and Morris Hargreaves McIntyre (MHM) released today shows that feelings of optimism among theatre audiences improved… Read more »
UK Performing Arts Audience Survey: Arts Audiences Pessimistic about ‘return to normal’ in 2022 84% of respondents still plan to visit a venue in the next twelve months Research from Purple Seven and Morris Hargreaves McIntyre (MHM) released today shows that the majority of theatre audiences are not confident that life will return to ‘normal’… Read more »
Colorado Springs, CO, and Coventry, United Kingdom, 10 January 2022 International arts management consultancy TRG Arts today announced plans to rationalise its UK operation. The staff of UK-based TRG Arts Limited and Purple Seven will come together to form a single UK team. The initial stages of the merger are planned to take place during… Read more »
International arts management consultancy TRG Arts today announced that UK arts data specialists Purple Seven has formally joined its growing organization. The combined resources of TRG Arts and Purple Seven will drive growth and resiliency for clients from the most sophisticated cultural organizations to the simplest of operations with tools and services based on the… Read more »
New research from MHM and Purple Seven’s UK Performing Arts Audience Survey has been released this month. It shows one in three respondents are holding off booking their Christmas theatre tickets. The findings also confirm that age and Culture Segment are significant factors in people’s willingness to attend busy events and go maskless. We have… Read more »
We are delighted to welcome David Brownlee to the company as Managing Director. David brings three decades of experience in the cultural sector, including leadership roles at Arts Council England, Audiences UK, UK Theatre, the Family Arts Campaign and in Local Government. As a researcher and data analyst he has co-written two editions of the… Read more »
In these unprecedented times it is crucial that we unite as a sector to provide robust, evidence-based intelligence to effectively lobby for support.
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Net Promoter Score is a popular metric for organisations wanting a simple but meaningful measure for their success. Based on customer feedback to a single scale question, NPS is a customer loyalty metric asking to what extent a customer would recommend your organisation to friends, relatives, colleagues. Responses are rated on a scale from 0… Read more »
Fundamental to adopting a data-driven approach is the quality of your raw materials – the data itself.