In these unprecedented times it is crucial that we unite as a sector to provide robust, evidence-based intelligence to effectively lobby for support.
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Net Promoter Score is a popular metric for organisations wanting a simple but meaningful measure for their success. Based on customer feedback to a single scale question, NPS is a customer loyalty metric asking to what extent a customer would recommend your organisation to friends, relatives, colleagues. Responses are rated on a scale from 0… Read more »
Fundamental to adopting a data-driven approach is the quality of your raw materials – the data itself.
Implementing a customer segmentation strategy does not have to be an expensive, unwieldy ‘project’.
Focussing on key audience behaviours can impact your revenues without requiring massive investment.
Everyone likes a good map, it’s a great visualisation and often provokes further questions and areas (excuse the pun) for investigation. But what practical application does understanding the geographic spread of audiences really have?
The short answer is you probably already have one, but no-one has written it down yet.