International arts management consultancy TRG Arts today announced that UK arts data specialists Purple Seven has formally joined its growing organization. The combined resources of TRG Arts and Purple Seven will drive growth and resiliency for clients from the most sophisticated cultural organizations to the simplest of operations with tools and services based on the… Read more »
New research from MHM and Purple Seven’s UK Performing Arts Audience Survey has been released this month. It shows one in three respondents are holding off booking their Christmas theatre tickets. The findings also confirm that age and Culture Segment are significant factors in people’s willingness to attend busy events and go maskless. We have… Read more »
We are delighted to welcome David Brownlee to the company as Managing Director. David brings three decades of experience in the cultural sector, including leadership roles at Arts Council England, Audiences UK, UK Theatre, the Family Arts Campaign and in Local Government. As a researcher and data analyst he has co-written two editions of the… Read more »
In these unprecedented times it is crucial that we unite as a sector to provide robust, evidence-based intelligence to effectively lobby for support.
Join the benchmark>>>
Net Promoter Score is a popular metric for organisations wanting a simple but meaningful measure for their success. Based on customer feedback to a single scale question, NPS is a customer loyalty metric asking to what extent a customer would recommend your organisation to friends, relatives, colleagues. Responses are rated on a scale from 0… Read more »
Fundamental to adopting a data-driven approach is the quality of your raw materials – the data itself.
Implementing a customer segmentation strategy does not have to be an expensive, unwieldy ‘project’.
Focussing on key audience behaviours can impact your revenues without requiring massive investment.
Everyone likes a good map, it’s a great visualisation and often provokes further questions and areas (excuse the pun) for investigation. But what practical application does understanding the geographic spread of audiences really have?
The short answer is you probably already have one, but no-one has written it down yet.