Why join the Sector Benchmark?

Tracking daily sales data across the sector provides insight to understand and react to this rapidly changing landscape.

There is no charge for this service, we are committed to supporting the sector and believe insights driven by data will make a compelling case for support at all levels of government.

What does it involve?

An automated data feed will be set up between your box office and our secure servers. Once this is established, we will monitor it to ensure your data flows every day.

What about data privacy?

Our systems and processes are fully GDPR compliant. Legally, we will be acting as your data processor while you remain as Data Controller. We do not use your customer data for anything other than the benchmark, unless you ask us to.

Will my sales figures be revealed?

Your sales figures and customer data will not be identifiable. For the purposes of the benchmark, all data is anonymised and aggregated.

How much will it cost?

Joining the Sector Benchmark is completely free.

How will it benefit me?

As well as adding power to the overall sector statistics, the insights generated by your data will be accessible to you through an online dashboard. You will be able to drill down to better understand the impact COVID-19 has had on your organisation, giving you evidence to lobby locally and regionally for support.

How do I join?

Follow this link to sign up.

Do I need to update my privacy policy?

No, the Sector Benchmark is for statistical research.

Is my data secure?

Your data will be hosted in a UK data centre accredited to ISO9001:2008 and ISO27001:2013 with redundant 10Gbit/s fibre connections. Physical security comprises 24/7 manned security and monitoring; CCTV, smart card access and security breach alarms.

Virtual security includes:

  • barrier hardware HA firewall
  • an advanced threat model with Intrusion Prevention Services
  • Layer 7 aware application traffic filter
  • Purple Seven specific internal firewall

Contact Us

If you are looking to drive occupancy and revenues at your organisation, get in touch and we can help you achieve your goals.
IC2.4, Coventry University Technology Park, The TechnoCentre, Puma Way, Coventry, CV1 2TT

Email: hello@purpleseven.com

Phone: +44 (0)203 0211 644