New research from MHM and Purple Seven’s UK Performing Arts Audience Survey has been released this month.
It shows one in three respondents are holding off booking their Christmas theatre tickets.
The findings also confirm that age and Culture Segment are significant factors in people’s willingness to attend busy events and go maskless.
We have released this interim analysis to allow the sector to respond and to adapt their practice to encourage more hesitant bookers to return. A full report will be available later this year.
