Colston Hall, Accurate Audience Surveys

Colston Hall has been bringing music to Bristolians for over 140 years. With something different on each night there is a diverse audience attracted, creating an issue to record customer satisfaction in a quick, easy and actionable way. Following a trial of using more traditional surveying methods, Colston Hall opted to implement the ‘Did You Enjoy That?‘ automatic survey. The aim was to target key performances within their programme to drive improvement to their customer relationship strategy. Head of Marketing, Sarah Robertson explains;

Reducing the time and energy spent on undertaking the research leaves more time to take action on the results; a key differentiator to other methods.

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