Mining your Data for Gold: practical data-driven strategies for arts marketers


Join us at the next event: 28 March, 2019. CBSO Centre, Birmingham.

Discover how to increase your annual ticket income by 8% in less than a day!

Arts organisations are teeming with data – sales, customers, events, open rates, campaign stats, pricing – and marketing and sales teams are responsible for processing all this data to find meaning. It’s easy to feel like you’re drowning in data, alongside intense pressure to meet targets within budget and achieve maximum ROI.

This one-day session – delivered by audience data experts Purple Seven – is designed to offer practical tips for using data to build occupancy and drive revenues.

In one day, you will learn:
  • How to develop a customer strategy that complements your event campaign strategies
  • How to improve customer journeys through strategic communications
  • How to use eCRM/emails to automate processes, and save you time
  • What metrics to use to measure success – at a deeper level than just email click-throughs
  • How to put your results in context alongside national benchmarks
  • Practical things you can do tomorrow to impact your occupancy and revenues
Who Should Attend?
  • Anyone responsible for hitting sales targets
  • Arts marketers who create and implement event campaign plans
  • Marketing managers who create audience development strategies
  • Digital marketers who create customer journey pathways
Can’t make it?

Register your interest and we’ll let you know about future events.

Register your interest


Audience Engagement Workshop: How well do you know your audiences?

Understand the story of your audiences in a tailored one-day workshop for your team that will explore customer and sales data to:

In one day, you will learn:

  • Identify audience trends
  • Highlight opportunities for growth
  • Deliver a framework for data driven decisions
  • Define the critical KPI’s that will track your organisation’s performance

Following the workshop, you will have 6 months access to a live, online dashboard connected to your ticketing data that will empower you to monitor and evaluate the critical metrics identified in the workshop.

Contact us to chat through your priorities

Contact Us

If you are looking to drive occupancy and revenues at your organisation, get in touch and we can help you achieve your goals.
IC2.4, Coventry University Technology Park, The TechnoCentre, Puma Way, Coventry, CV1 2TT


Phone: +44 (0)203 0211 644