Getting audiences to come back – everyday – will significantly impact your bottom line.
We know from analysing data across hundreds of arts organisations that customers who make a second visit within weeks of their first, are 2.5 times more likely to keep coming back. But who has the time to invite them?
Well, that’s why we have built Automailer. An automatically triggered campaign email, targeting first time attenders with a relevant and timely offer to encourage their next visit, moving them along your customer journey.
Their second step on the journey to becoming your number 1 fan!